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Will DIY bite on this idea?
August 3, 2012
By: TOM BRANNA
Editor
In an attempt to get a share of the fast-growing gel nail segment, Sally Hansen is rolling out two new products for women to try at home. The two systems are Salon InstaGel Strips and Salon GelPolish. According to reports, Coty will spend $30 million in advertising to back the launch. To help teach women how to use the systems, Coty tapped nail expert Tracylee whose clients include Natalie Portman, Emma Watson and Salma Hayek. With total sales eclipsing that of lipstick volume, the nai...
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